June 18, 2013
Microsoft Advertising unveils new ad prototypes at Cannes Lions 2013
Last year at the Cannes Lions International Festival of Creativity, Microsoft Advertising kicked off a partnership with select creative agencies to explore Windows 8 as a new canvas for digital advertising. Today, with Cannes Lions 2013 in full swing, Microsoft Advertising execs Jennifer Creegan and Stephen Kim announced the availability of a new Windows 8 ad format called Ad Pano, as well as several more ad prototypes, all developed as part of the partnership.