It takes a village to raise a child. For generations, many Latina moms have relied on the wisdom, support, and life hacks passed down from their mothers and abuelas. But in today’s fast-paced, tech-forward world, a new member is joining the village: AI.
Abuela-Approved AI celebrates the intersection of AI technology and modern-day motherhood, inviting moms to embrace Microsoft Copilot as a trusted “comadre” for practical, creative, emotional, and cultural guidance along their parenting journey.
From help with culinary inspiration in the kitchen to judgement-free advice, AI has emerged as a welcome addition to moms’ villages that even their own moms approve.
Meet Abuela-Approved AI
In Hispanic culture, abuelas often hold a special position as the de facto authorities of their families, delivering the right mix of support, guidance, and cariño to their loved ones, especially when it comes to parenting advice. Abuela-Approved AI brings together Latina moms and abuelas to show how AI technology, like Microsoft Copilot, can be a powerful addition to the motherhood experience—blending the best of tech-forward parenting tools with the timeless wisdom of abuelas.
Microsoft welcomes mamás to Manhattan for Abuela-Approved AI x Copilot Experience
On April 8, Microsoft welcomed a mix of moms, abuelas, and content creators at an immersive Abuela-Approved AI event in New York City. A series of abuela-inspired demos let attendees get hands-on with Microsoft Copilot – from tapping into practical advice and creative inspiration to uncovering emotional guidance and help with cultural preservation. An intimate fireside chat featured Microsoft leaders, moms, and abuelas and explored how AI can bridge generations and coexist with cultural values and traditions.
AI x modern-day motherhood
A recent Microsoft survey about the intersection of AI technology and motherhood highlights the growing role of AI in the lives of Latina moms, particularly for practical needs and creative inspiration, as well as becoming an emerging source of emotional support and cultural connection.
Latina moms are embracing the power of AI
56% of Latina moms currently using AI agree that it is “the member of their parental support village that they never thought they needed.”
AI helps moms balance day-to-day motherhood duties
60% of Latina moms use AI for everyday tasks like entertainment, personal growth, work-related or business tasks, and language translation.
AI’s convenience and objective advice are key for Latina moms
70% of Latina moms currently using AI cite 24/7 availability and support as the top reason they use AI over advice from other people, followed by 51% citing AI as a non-judgmental source of support.
AI helps moms preserve and share cultural values and traditions
87% of Latina moms currently using AI cited hobbies, family recipes, culturally relevant moments, or preservation of native language as areas where AI can serve as a cultural connector between past and present.
