Advertising - Page 5 of 8

February 14, 2014

Starcom MediaVest Group and Microsoft partner on video ads across devices

As the Microsoft Advertising blog reports, “In recognition of how ubiquitous multiple screens have become to consumers today and the value they bring in connecting brands to audiences in engaging ways – today Starcom MediaVest Group (SMG) and Microsoft announced an agreement to work together on video ad experiences across Microsoft’s portfolio of digital advertising assets.”

February 14, 2014

Microsoft, Starcom MediaVest Group ink cross-screen video agreement

Companies collaborate to deliver innovative video experiences to marketers.

February 4, 2014

Every Super Bowl tech ad, ranked

February 3, 2014

Watch Microsoft’s ‘Empowering’ ad from the Big Game

Ad broadcast during one of the most-watched events of the year celebrates how technology is making the impossible possible for individuals, including former pro-football player Steve Gleason in his battle with amyotrophic lateral sclerosis (ALS).

October 18, 2013

See Microsoft Advertising’s new in-app ad offerings for Windows 8.1

With the launch of Windows 8.1, the Microsoft Advertising team has enhanced its in-app ad offerings with more audience insights, additional targeting options and ad formats that incorporate new video and touch functionality.

October 7, 2013

The CardLinx Association formed to grow next-generation offers ecosystem, card linked offers

Microsoft, Bank of America, Discover, Deem, Facebook, First Data, Linkable Networks, LivingSocial, MasterCard and others create The CardLinx Association to reduce consumer and merchant friction for payment-enabled offers and ads.

September 24, 2013

AOL, Microsoft and Yahoo team up to make it easier for advertisers to buy online ad inventory

Microsoft, Yahoo and AOL will develop a common set of APIs to streamline the purchasing of premium digital ad inventory by advertisers and agencies, the three companies announced Tuesday.

September 24, 2013

AOL, Microsoft, Yahoo agree to streamline access to premium ad inventory for advertisers

Three leaders in digital advertising converge on technical specifications for programmatic sales, simplifying the purchasing process of premium digital ad inventory.

September 19, 2013

Microsoft Advertising releases new ad SDK supporting enhanced video on Windows Phone

Microsoft Advertising has rolled out a new Windows Phone 8 advertising SDK that will help make more money for Windows Phone app developers by supporting a richer set of ad experiences.

June 19, 2013

Microsoft and consumers co-create ad formats