Advertising

Kathleen Hall, currently responsible for Microsoft’s Global Advertising across its various consumer and commercial brands, shares her formula for marketing success and the role consumer insights, trends and data play in effective creativity.

Andy Hart, vice president of Microsoft Advertising (Europe), is a big soccer fan who recalls the highs and lows of following his favorite team over the years – and how technology has changed how he shares those experiences.

Tech and digital media companies will show just how closely intertwined technology and advertising have become at the festival. Microsoft, already a headline sponsor of the event for a decade, is this year’s exclusive technology innovation partner for Cannes Lions.

To counter incursions such as botnets, click fraud and other schemes, Microsoft Advertising has developed a variety of solutions that focus on prevention, detection and mitigation to identify and address suspicious activity.

Microsoft is a longtime supporter and board member of the Ad Council, and member of the Coalition Board of TEACH. Microsoft has launched a series of interactive activities on Xbox 360, Windows 8 and MSN that expose millions of aspiring educators to what it takes to be a teacher.

Microsoft Advertising’s Kelly Jones and Natasha Hritzuk set out to create a program at Microsoft Advertising to help marketers better understand and anticipate the needs of their customers. Now, almost three years later, they’ve summarized their research findings alongside practical advice into a new book, “Multi-Screen Marketing.”

Last December, Microsoft and Warner Bros. U.K. launched the first ad campaign featuring 3D printing, letting fans download a free 3D printer blueprint of “The Key to Erebor” – a major artifact in the plot of the movie, “The Hobbit: The Desolation of Smaug.” A final case study shows that the campaign was quite successful, writes Kristina Bolger on the Microsoft Advertising blog.