June 11, 2014
Video: The formula for successful creative marketing

Kathleen Hall, currently responsible for Microsoft’s Global Advertising across its various consumer and commercial brands, shares her formula for marketing success and the role consumer insights, trends and data play in effective creativity.

May 28, 2014
Microsoft helps Cannes Lions exhibitions go digital

Tech and digital media companies will show just how closely intertwined technology and advertising have become at the festival. Microsoft, already a headline sponsor of the event for a decade, is this year’s exclusive technology innovation partner for Cannes Lions.

April 23, 2014
Find out how Microsoft fights advertising fraud

To counter incursions such as botnets, click fraud and other schemes, Microsoft Advertising has developed a variety of solutions that focus on prevention, detection and mitigation to identify and address suspicious activity.

April 22, 2014
New book helps brands provide unified experiences across devices

Microsoft Advertising’s Kelly Jones and Natasha Hritzuk set out to create a program at Microsoft Advertising to help marketers better understand and anticipate the needs of their customers. Now, almost three years later, they’ve summarized their research findings alongside practical advice into a new book, “Multi-Screen Marketing.”

April 12, 2014
Microsoft and Warner Bros. UK ‘Hobbit’ 3D printed key ad campaign a success

Last December, Microsoft and Warner Bros. U.K. launched the first ad campaign featuring 3D printing, letting fans download a free 3D printer blueprint of “The Key to Erebor” – a major artifact in the plot of the movie, “The Hobbit: The Desolation of Smaug.” A final case study shows that the campaign was quite successful, writes Kristina Bolger on the Microsoft Advertising blog.