In a blog post on media and marketing site M&M Global, Microsoft Advertising Europe Vice President Andy Hart gives advertisers insight into customer opportunities they have, given the European Commission’s decision to slash prices on roaming calls and text took effect Tuesday.
Microsoft brought Dan Lin, a film and television producer who also uses Microsoft technology daily, to the Cannes Lions Festival of Creativity 2014, for a discussion on how technology and the creative process.
At the ongoing Cannes Lions International Festival of Creativity, Microsoft unveiled several infographics Monday that revealed social media and mobile Internet use, the importance of inspiration amongst Pinterest users and what consumers expect when they share personal data.
Monday at the Cannes Lions International Festival of Creativity, Stephen Kim revealed six new advertising experiences. In each, a fictional character shows how the solution at hand can engage a typical consumer in the moments that make up an average day.
With the Creative Battle of the Nordics, Microsoft Advertising challenged media and creative agencies on those northern shores of Europe to explore the opportunities modern technology offers to experience, enjoy and share moments that matter by coming up with their dream Skype campaign.
Kathleen Hall, currently responsible for Microsoft’s Global Advertising across its various consumer and commercial brands, shares her formula for marketing success and the role consumer insights, trends and data play in effective creativity.
Andy Hart, vice president of Microsoft Advertising (Europe), is a big soccer fan who recalls the highs and lows of following his favorite team over the years – and how technology has changed how he shares those experiences.