Advertising

July 2, 2014

In a blog post on media and marketing site M&M Global, Microsoft Advertising Europe Vice President Andy Hart gives advertisers insight into customer opportunities they have, given the European Commission’s decision to slash prices on roaming calls and text took effect Tuesday.

June 20, 2014

June 19, 2014

The latest batch of infographics from Microsoft Advertising cover a lot of ground, including dual-screen use, time spent on social media and factors that go into buying a new phone.

June 19, 2014

Microsoft brought Dan Lin, a film and television producer who also uses Microsoft technology daily, to the Cannes Lions Festival of Creativity 2014, for a discussion on how technology and the creative process.

June 17, 2014

At the ongoing Cannes Lions International Festival of Creativity, Microsoft unveiled several infographics Monday that revealed social media and mobile Internet use, the importance of inspiration amongst Pinterest users and what consumers expect when they share personal data.

June 17, 2014

When you gather a group of advertising creatives to brainstorm about what makes ideas great, what multi-screen means and what they expect from Cannes Lions 2104, you get the video here.

June 16, 2014

Monday at the Cannes Lions International Festival of Creativity, Stephen Kim revealed six new advertising experiences. In each, a fictional character shows how the solution at hand can engage a typical consumer in the moments that make up an average day.

June 11, 2014

Kathleen Hall, currently responsible for Microsoft’s Global Advertising across its various consumer and commercial brands, shares her formula for marketing success and the role consumer insights, trends and data play in effective creativity.

June 9, 2014

Andy Hart, vice president of Microsoft Advertising (Europe), is a big soccer fan who recalls the highs and lows of following his favorite team over the years – and how technology has changed how he shares those experiences.