In a blog post on media and marketing site M&M Global, Microsoft Advertising Europe Vice President Andy Hart gives advertisers insight into customer opportunities they have, given the European Commission’s decision to slash prices on roaming calls and text took effect Tuesday.
Microsoft brought Dan Lin, a film and television producer who also uses Microsoft technology daily, to the Cannes Lions Festival of Creativity 2014, for a discussion on how technology and the creative process.
At the ongoing Cannes Lions International Festival of Creativity, Microsoft unveiled several infographics Monday that revealed social media and mobile Internet use, the importance of inspiration amongst Pinterest users and what consumers expect when they share personal data.
Monday at the Cannes Lions International Festival of Creativity, Stephen Kim revealed six new advertising experiences. In each, a fictional character shows how the solution at hand can engage a typical consumer in the moments that make up an average day.