March 25, 2014
Microsoft presents can’t miss sessions at Advertising Week Europe

When Advertising Week Europe begins in London March 31, attendees will find a wide range of seminars and workshops featuring speakers from Microsoft, a key partner in this big trade event. They’ll find information on many topics, including technology’s impact on consuming live events, the new language of engagement and maximizing the value of mobile devices.

February 27, 2014
Study: Consumers want to share information online – but they also want to be in control of it

As the Microsoft Advertising Blog reports, the soon-to-be-released “Consumer Decision Journey: Financial Services” study shows “control was the single biggest factor driving consumers to share information: 68 percent of U.S. consumers are more likely to share if they feel in control. Secondarily, they also want the power to stop sharing or delete information at any time.”

February 14, 2014
Starcom MediaVest Group and Microsoft partner on video ads across devices

As the Microsoft Advertising blog reports, “In recognition of how ubiquitous multiple screens have become to consumers today and the value they bring in connecting brands to audiences in engaging ways – today Starcom MediaVest Group (SMG) and Microsoft announced an agreement to work together on video ad experiences across Microsoft’s portfolio of digital advertising assets.”