When Advertising Week Europe begins in London March 31, attendees will find a wide range of seminars and workshops featuring speakers from Microsoft, a key partner in this big trade event. They’ll find information on many topics, including technology’s impact on consuming live events, the new language of engagement and maximizing the value of mobile devices.
With the Advertising Week Europe gathering three weeks away, Owen Sagness, general manager of Microsoft Advertising & Online, UK, says the topics of “native advertising” and in-app ads represent the future for advertising.
Microsoft has been nominated in two categories of The Festival of Media Global Awards 2014, an international showcase of future trends in the advertising industry. Taking place from April 6-8 in Rome, the festival organization bestowed upon Microsoft a place in both the Best Entertainment Platform and Best Contribution to Campaign by a Media Owner categories.
The newest addition to Microsoft Advertising’s Consumer Decision Journey research, “The Consumer Decision Journey: Financial Services,” provides ways to help brands better reach new audiences while meeting consumer needs.
As the Microsoft Advertising Blog reports, the soon-to-be-released “Consumer Decision Journey: Financial Services” study shows “control was the single biggest factor driving consumers to share information: 68 percent of U.S. consumers are more likely to share if they feel in control. Secondarily, they also want the power to stop sharing or delete information at any time.”
As the Microsoft Advertising Blog explains, “For buyers in the Microsoft Ad Exchange, finding and targeting Microsoft inventory will be easier than ever and will allow them to target more specific and high-quality contextual audiences as identified by property.”
As the Microsoft Advertising blog reports, “In recognition of how ubiquitous multiple screens have become to consumers today and the value they bring in connecting brands to audiences in engaging ways – today Starcom MediaVest Group (SMG) and Microsoft announced an agreement to work together on video ad experiences across Microsoft’s portfolio of digital advertising assets.”