Advertising

April 9, 2014

If you weren’t able to attend Advertising Week Europe, the Microsoft Advertising Blog gives you eight highlights from the March 31-April 4 event.

March 29, 2014

The launch of the Microsoft Video Network in the United Kingdom gives advertisers the tools to buy user-initiated video ads on brand-safe sites across 350 publishers.

March 25, 2014

When Advertising Week Europe begins in London March 31, attendees will find a wide range of seminars and workshops featuring speakers from Microsoft, a key partner in this big trade event. They’ll find information on many topics, including technology’s impact on consuming live events, the new language of engagement and maximizing the value of mobile devices.

March 20, 2014

Renault has launched a cross-platform campaign with Microsoft Advertising to showcase the design of Renault vehicles using ads that are embedded within Windows 8 apps on desktop and tablet.

March 14, 2014

With the Advertising Week Europe gathering three weeks away, Owen Sagness, general manager of Microsoft Advertising & Online, UK, says the topics of “native advertising” and in-app ads represent the future for advertising.

March 10, 2014

Microsoft has been nominated in two categories of The Festival of Media Global Awards 2014, an international showcase of future trends in the advertising industry. Taking place from April 6-8 in Rome, the festival organization bestowed upon Microsoft a place in both the Best Entertainment Platform and Best Contribution to Campaign by a Media Owner categories.

March 6, 2014

The newest addition to Microsoft Advertising’s Consumer Decision Journey research, “The Consumer Decision Journey: Financial Services,” provides ways to help brands better reach new audiences while meeting consumer needs.

February 27, 2014

As the Microsoft Advertising Blog reports, the soon-to-be-released “Consumer Decision Journey: Financial Services” study shows “control was the single biggest factor driving consumers to share information: 68 percent of U.S. consumers are more likely to share if they feel in control. Secondarily, they also want the power to stop sharing or delete information at any time.”

February 17, 2014

As the Microsoft Advertising Blog explains, “For buyers in the Microsoft Ad Exchange, finding and targeting Microsoft inventory will be easier than ever and will allow them to target more specific and high-quality contextual audiences as identified by property.”