June 17, 2008 Microsoft Announces Acquisition of Navic Networks Navic enables Microsoft to work with industry partners to optimize the delivery and placement of television advertising.
May 21, 2008 Brian McAndrews: Advance ’08 Advertising Leadership Forum Remarks by Brian McAndrews, Microsoft Senior Vice President, Advertiser and Publisher Solutions Group
May 20, 2008 Microsoft Highlights Breadth in Mobile Advertising at advance08 Company announces display advertising on Windows Live for mobile services, search advertising in beta on Live Search Mobile.
May 20, 2008 Microsoft Highlights Innovation, Growth and Momentum at advance08 Event The company unveils Microsoft Advertising as the new brand to unify its digital tools for advertisers, agencies and publishers.
March 14, 2008 Microsoft Announces Acquisition of Rapt Rapt solutions will provide Microsoft with advanced technology and services for digital media publishers.
February 25, 2008 Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.
January 29, 2008 Wall Street Journal Digital Network Teams With Microsoft for Contextual and Paid Search Advertising Microsoft becomes exclusive third-party ad provider for network of sites.
January 16, 2008 Microsoft and EDGAR Online Team Up on Advertising and Content EDGAR Online audience provides increasingly strategic opportunities for advertisers.
