Creating More Personal Computing in a Mobile-first, Cloud-first World

 |   Pornravee Suramool

By Ekaraj Panjavinin, Consumer Channel Group Lead, Microsoft (Thailand) Limited

Ekaraj Panjavinin
Ekaraj Panjavinin, Consumer Channel Group Lead

Technology empowers people to do great things. In our early history, Microsoft’s mission was to put a personal computer on every desk and in every home. Today we have 1.5 billion people using Windows in 190 countries around the world, and over 200 million devices are running the best Windows. The launch of Windows 10 marked the first step to an era of more personal computing.

With an ever-growing network of connected devices in today’s digital world, we believe your experiences should be mobile – not just your devices. Your apps, services and content should move with you across devices, seamlessly and easily. In our connected and transparent world, we are also aware that people care deeply about the privacy and security of their personal information. We also believe that interacting with technology should be as natural as interacting with people – using touch, voice, pen, gestures and even facial recognition.

A recent survey conducted by Microsoft with 1,200 Asian consumers under the age of 25 years of age, also known as the millennial generation, found that 59% of them want to have touch screens on all their devices while 52% identify privacy and security as their top concerns in their digital lifestyles.[1]

Which is why we designed Windows 10 to be the most intuitive, secure and naturally interactive interface yet. Through Windows 10, we are enabling one experience that is consistent and secure across all devices – from unlocking your device with Windows Hello to using voice to ask Cortana for the latest traffic updates.

Technology enables us to do more things, to get stuff done, to have fun, to communicate, to learn, to explore, and to act. In an increasingly interconnected world, the data behind some of the top searched stories and celebrities on Bing can reveal those moments that moved us as a global community — from top sports and celebrity moments to the tragedy that rallied the world in support of Paris.

Technology also better connects us to our friends and families, regardless of time differences, geography, distance or even language – now with Skype Translator. And there is no better time to connect with your loved ones than this festive season. From communicating with your family and friends to working on-the-go, consumers today seek portability, productivity and performance in their devices. Recognizing the shift in personal computing experiences, we challenged ourselves to push the boundaries in the design of the Surface Pro 4. Built on the success of its predecessor, the Surface Pro 3, we packed the Surface Pro 4 with more power and improved its features so users can transition seamlessly between tablet mode and desktop mode or even write on it as naturally as it would feel with pen and paper.

Looking into 2016 and beyond, it is without a doubt that technology will be more pervasive and ambient. As we make computing more personal and more natural, technology will simplify processes and tasks, and ultimately liberate people to realize their human potential to the fullest.

[1] Microsoft Asia News Center