The tablet that can replace your laptop launches today in Australia, Japan, and New Zealand, will roll out to more Asian markets next week
Asia – 12 November 2015 – Microsoft today announced that it has launched Surface Pro 4 in Asia and the Pacific, starting with Australia, Japan and New Zealand. On November 19th, seven additional markets will see the local launch of Microsoft’s latest tablet that can replace their laptop – China, Hong Kong, Korea, Malaysia, Singapore, Taiwan, and Thailand.
More Windows 10 devices will hit the Asian markets in time for the holiday shopping season, including devices from global brands and local OEMs. Additionally, Microsoft will bring its highly anticipated Lumia 950 XL and Lumia 950 phones running on Windows 10 for Mobile to Asia in the coming weeks, further strengthening its portfolio of device offerings in delivering a more personal computing experience to its customers in Asia.
Now running on 110 million devices around the world, Windows 10 is off to the fastest start in history – seeing upgrades at three times the rate of Windows 7 in the same time period. Since launch, more than 680 billion webpages have been browsed with Microsoft Edge, more than 122 years of gameplay streamed from Xbox One to Windows 10, and more than one billion Cortana questions have been asked by users. There have also been more than 1.25 billion visits to the Windows Store, with developer revenue per download increasing four times since Windows 10 launched.
In addition, Microsoft Australia opens the doors to its first flagship store outside of North America today in one of Australia’s busiest and most sought-after retail shopping districts. The two-storey, 6000 square-foot space located at Westfield Sydney on Pitt Street Mall, offers best-in-class products that take advantage of powerful and versatile hardware to unlock new Windows 10 experiences. Products available through the store include new Surface devices, such as the Surface Book and Surface Pro 4 and the new fitness wearable, Microsoft Band 2, which go on sale for the first time today.
Microsoft will also double the commercial reseller channel in Asia Pacific to 300 partners by early next year so businesses can more quickly and easily incorporate Surface into their environments. Microsoft Surface is present in 54 retailers with almost 900 stores around the region.
Surface Pro 4: Thinner, Lighter and More Powerful
The newest device in the Surface family, Surface Pro 4 takes what people love about Surface Pro 3 and makes it better, packing more power and performance into the thinnest, lightest Surface yet. Designed to run full Microsoft Office and bring the best of Windows 10 to life – including Windows Hello, Surface Pen, Microsoft Edge and Cortana – Surface Pro 4 helps you power through anything you need to do. Customers can buy the Surface Pro 4 Intel® Core™ m, Core™ i5, and Core™ i7 models at microsoftstore.com, and select local retailers in their respective markets.
“Surface Pro 4 brings together the performance of a laptop and the full power of Windows 10 with the portability of a tablet” said Guenter Weimer, General Manager, Microsoft Windows and Surface, Microsoft Asia Pacific. “Surface has transformed the category by focusing on productivity, creating a highly versatile device that people love to use.”
Surface Pro 4 is designed to bring out the best in Windows 10, and is a perfect fit for built-in Windows 10 experience, including fast and secured login with Windows Hello, seamless transition between Tablet Mode and Desktop Mode with Continuum, and improved touch and pen experiences.
At only 8.4 mm thin, Surface Pro 4 features Windows 10 Pro, a stunning 12.3-inch PixelSense Display and 6th Generation Intel® Core™ m, Core™ i5, and Core™ i7 processors, enabling everyone from students to professionals to get more done on the go. Surface Pro 4 is not only 30 percent more powerful than Surface Pro 3, but also quieter, runs cooler and is even more power efficient with up to nine hours of battery life1
“The 6th Generation Intel® Core™ processor family sets a new standard of computing with enhanced performance, graphics, and battery life, making possible the remarkable performance and power-efficiency you see in ultrathin devices like Surface Pro 4,” said George Chacko, Director, Pricing & Product Marketing Group, Intel Asia Pacific & Japan. “Together with Microsoft, Intel is constantly pushing the limits of personal computing with state-of-the-art experiences, and we’re very excited to bring these innovations to market with Surface Pro 4.”
A recent survey conducted by Microsoft with 1,200 Asian consumers2 under the age of 25 years of age also found that 42% of respondents wished to get a new 2-in-1, tablet or laptop device this festive season. The Surface Pro 4 is a great device that combines the portability of a tablet with the power of a laptop in a single, sleek and light form factor.
Surface Pro 4 is perfect for people who place a premium on portability, yet require more productivity and performance out of their devices – mobile professionals or people in business environments who need high levels of corporate access, data security and central manageability.
New Surface accessories, such as the new and improved Surface Pro 4 Type Cover3, take Surface Pro 4 from tablet to laptop in an instant and features a redesigned mechanical keyboard with optimal key spacing for fast and fluid typing. In addition, the redesigned Surface Pen packs 1,024 levels of pressure sensitivity, letting you write, draw and mark documents with precision ink on one end and an eraser on the other.
Mobility for Businesses with Surface Pro 4
With Surface Pro 4, Microsoft’s commitment to business continues with the largest set of early adopters of a Surface device in business ever. Already, customers from a variety of industries including mobile field sales, professional services, energy and the public sector have purchased Surface Pro 4 to help streamline operations and help employees maximize productivity.
“Our customers and partners have been generally positive about the Surface Pro 4, and we’ve definitely seen an increase in interest among enterprises who are looking to empower their employees with a more portable and powerful solution,” said Weimer.
1 For video playback; testing conducted by Microsoft in September 2015 using preproduction Intel Core™ i5, 256GB, 8GB RAM device. Testing consisted of full battery discharge during video playback. All settings were default except Wi-Fi was associated with a network and Auto-Brightness disabled. Battery life varies significantly with settings, usage and other factors.
2 The Asia Millennial Report is an online survey was conducted in conjunction with YouGov in the following markets with 1200 youths under the age of 25: Australia, Malaysia, Singapore, Indonesia, Thailand, the Philippines, Vietnam, Japan, Korea, China, Japan, India, Hong Kong and Taiwan.
3 Type Cover sold separately.