Milan Expo 2015

The World EXPO 2015 opened in Milan on May 1^st under the theme “Feeding the Planet, Energy for Life”. Microsoft is present at the World EXPO 2015 in the USA Pavilion to demonstrate how technology and innovation are addressing food challenges around the world. Innovation makes it possible to streamline the production, distribution and management of the entire food supply chain, helping to meet the planet’s food needs and helping to make progress toward the United Nations’ Millennium Development Goals.

During EXPO Milano 2015, Microsoft will develop initiatives that further our commitment to help people, organizations and countries achieve more through the power of technology. We look forward to helping the more than 20 million expected visitors to imagine a more sustainable future. Initiatives such as Microsoft CityNext, which aims to promote the creation of smart cities all over the world, and the Pink Cloud project, which encourages young women to study Science and Technology, Engineering and Mathematics (STEM), will be on display, to highlight the role technology can play in addressing complex food security issues around the world. Moreover, during the EXPO 2015 time frame, Microsoft will host #Restart, an event dedicated to young talents who will bring their perspectives on food and technology together through a food hackathon and the Feeding the Accelerator program, to find better ways of tackling the food needs of the planet.

About Friends of the USA Pavilion Milano 2015

The U.S. Department of State has selected the Friends of the USA Pavilion Milano 2015 as its private sector partner to develop and implement an official American presence at the Expo. Friends of the USA Pavilion Milano 2015, a 501(c)(3) nonprofit organization, is a collaboration between the James Beard Foundation (JBF) and the International Culinary Center (ICC), in association with the American Chamber of Commerce in Italy, whose mission is to conceive, design, fundraise for, and produce the USA Pavilion and programs at Expo Milano 2015.

Current partners include GE, NUSSLI, Uvet, Brand USA, PepsiCo, Microsoft, DuPont, Boeing, illy, Research Frontiers, 3M, Dow, Uber, McKinsey & Company, FleishmanHillard, Alaska Seafood Marketing Institute, U.S. Sustainability Alliance, U.S. Soybean Export Council, U.S. Grains Council, American Hardwood Export Council, North American Export Grain Association, USA Rice Federation, USA Poultry & Egg Commission, Food Export USA-Northeast, Food Export Association of the Midwest USA, and U.S. Dairy Export Council.

Through the leadership of Commissioner General Doug Hickey and the overall direction of the U.S. Department of State, the Friends organization will oversee every aspect of the project in consultation with a team of experts across the science, business, technology, agriculture, sustainability, design and other fields. The pavilion’s management and program is directed by President Dorothy Hamilton (founder and CEO of ICC), Chief Executive Officer Charlie Faas, and Chief Creative Officer Mitchell Davis (EVP of JBF). Biber Architects was selected to design the USA Pavilion, and Thinc Design is serving as USA Pavilion exhibition designer.

For more information, visit: www.usapavilion2015.net and www.expo2015.org/en.

Keep up to date by following @ExpoMilano2015 and #Expo2015 on Twitter
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