Cloud

When you put your data in the cloud, you are asking another entity to be its custodian, making trust fundamental. For Microsoft, trust is embedded in the very DNA of our cloud. We understand that however powerful a technology may be, people will only embrace it if they trust it. This is particularly true for customers in Europe, which is why our drive to help customers unlock productivity using the cloud is underpinned by our commitment to foster and maintain trust in our cloud.

Our guiding principle is simple: we believe a customer’s data is theirs and theirs alone. They are entitled to know where their data resides at any time, who has access to it, and how it is used. Customers should also have the peace of mind of knowing that their cloud service provider values the security and integrity of their customers’ data as highly as their own. Read more.

Building a better future for manufacturers: Industry 4.0

We are living in revolutionary times for the manufacturing industry. Industry 4.0 is digitally transforming everything around us, right now. With connected technology, advanced analytics and mixed reality simulation with technologies like HoloLens, our factories will never look the same, with 40% of operational processes becoming self-healing and self-learning by … Read more »

Brad Smith in Europe: the wrap-up

Saturday marked the end of a busy week for Microsoft President Brad Smith, who concluded his week in Europe in Brussels, after visiting Germany, Denmark, Poland and the UK. Throughout the week, Brad reinforced Microsoft’s position on trust and security, following his previous call for a Digital Geneva Convention, with … Read more »