The Microsoft ScaleUp program is designed for Series A startups and offers access to sales, marketing and technical support. Eligible startups partake in the immersive program at one of our seven global locations followed by ongoing support from a dedicated team of success managers. One of the ScaleUp locations is Microsoft ScaleUp Berlin, where a dedicated team around Managing Director Iskender Dirik twice a year supports a batch of up to 10 startups with coaching, training and technical support. In this blog series we will introduce one of the participating startups from our third batch each Tuesday and Thursday.
Seerene was founded in 2015 by Marc Hildebrandt and Johannes Bohnet. It is an an end-to-end analytics platform that helps IT organizations take control of their codebase and engineering capacity. “It’s about getting simple, timely insights on your code and development activities that make your software teams more efficient and enable better collaboration across the whole engineering team”, says Sophia Friederike Hoehn, Head of Operations at Seerene.
The platform investigates source codes and development activities, gathers information from repositories and all other tools one uses to develop code, and gives simple useful insights that can be used to set a development standard, manage cost effectiveness and optimize ones development team’s speed and productivity.
Seerene took part in the Microsoft ScaleUp program to get guidance on how to scale the product to reach a wider target group.
The biggest benefit of the ScaleUp program for them was the tailored, close-hand commercial gaze and advice: “We greatly valued the objective perspective that the Microsoft ScaleUp experts and mentors provided from an experienced viewpoint”, says Hoehn.
Watch the video interview with Sophia Friederike Hoehn, Head of Operations at Seerene, and Srikant Vemuri, Chief Product Officer at Seerene, to learn more about the startup:
“Having taken on board the experience and feedback we have gained through the ScaleUp program and combining it with our current ambitions for the product, we have a few things in mind for our business strategy”, says Hoehn. One thing is preparing integrations for Azure, so that Microsoft customers could try it out and start getting useful insights to accelerate their engineering teams. Their product is already being used by well-known companies, including the likes of SAP and Continental.