Analyst Relations – Reports

Below is a collection of reports published by leading independent analyst firms on, or including, Microsoft. Microsoft has secured all copyright and publishing privileges with the firms to include the reports on this site for all audiences. All reports were researched and funded by the analyst firms themselves.


Gartner Magic Quadrant for Business Intelligence and Analytics Platforms 2015

Feb. 23, 2015
Gartner, Inc.
Once again, Gartner has positioned Microsoft in the Leaders Quadrant in the 2015 Magic Quadrant for Business Intelligence and Analytics Platforms, based on its completeness of vision and ability to execute in the BI and analytics market. Gartner notes that “the BI and analytics platform market is undergoing a fundamental shift,” and one outcome is that “by 2017, most business users and analysts in organizations will have access to self-service tools to prepare data for analysis.”

Gartner Magic Quadrant for Advanced Analytics Platforms 2015

Feb. 19, 2015
Gartner, Inc.
Gartner has positioned Microsoft in the Visionaries Quadrant in the 2015 Magic Quadrant for Advanced Analytics Platforms, based on its completeness of vision and ability to execute in the advanced analytics market. Gartner says that “[Advanced analytics platforms] are increasingly being directed at business analysts and ‘citizen data scientist,’ to enable them to perform a variety of analyses on different types of data.”

Gartner Magic Quadrant for Data Warehouse and Data Management Solutions for Analytics 2015

Feb. 12, 2015
Gartner, Inc.
Gartner has positioned Microsoft in the Leaders Quadrant in the 2015 Magic Quadrant for Data Warehouse and Data Management Solutions for Analytics (previously Data Warehouse Database Management Systems), based on its completeness of vision and ability to execute in the data warehouse market. Key trends impacting this market include big data and Internet of Things. Gartner explains that “in 2015, organizations require solutions capable of managing and processing external data in combination with their traditional internal sources.”

Migrating from SQL Server 2005

Feb. 1, 2015
Directions on Microsoft
For systems running older SQL Server versions there are many possible migrations options to minimize the effort, including both on-premises and hosted destinations.

Quick Take: Microsoft’s HoloLens Will Drive Radical Productivity Gains With Mixed Reality

Jan. 21, 2015
Forrester Research
Forrester Research provides an overview of Microsoft HoloLens and provides guidance on how it can help enterprises, as a new toolset, for workforce collaboration and customer interactions.

Brief: Microsoft HoloLens Changes Everything With The Next Natural Computing Interface

Jan. 21, 2015
Gartner, Inc.
Forrester Research gives an overview of Microsoft HoloLens and discusses how CMOs should think about supporting digital experiences that holographic computing enables.

Microsoft Lync (Skype for Business): What Do Adoption Trends Mean for Your Organization?

Jan. 20, 2015
Gartner, Inc.
Gartner provides insight on current and future Lync telephony adoption and recommendations for enterprise IT planners for evaluating how to integrate Lync in initiatives. The report states, “Gartner expects Microsoft Lync, as a telephony solution, to continue its rapid adoption rate, earning Microsoft a coveted top-three position as a global telephony provider by 2016.”

Microsoft Azure RemoteApp Enters the Virtual Client Computing Market

Jan. 16, 2015
IDC analyzes Microsoft Azure RemoteApp as a virtual client computing solution. Among the conclusions, IDC states, “With IT budgets remaining virtually flat, many organizations will seek application remoting solutions in an effort to reduce the up-front complexity and capex cost commonly associated with implementing on-premises client virtualization solutions. As a result, with Azure RemoteApp, Microsoft offers a compelling solution to IT organizations looking to deploy and manage business applications from a turnkey, cloud service and make them accessible to users on multiple device types, across various regions.”


Gartner Magic Quadrant for Single-Instance ERP for Product-Centric Midmarket Companies

Nov. 26, 2014
Gartner, Inc.
The Magic Quadrant focuses on ERP systems that support a single-instance strategy for multientity midmarket and upper-midmarket companies. Leading systems are modernized around product and delivery, but most are still slow to support a postmodern strategy and to offer IMC capabilities.

Predicts 2015: The Digital Workplace Underscores the Benefits of a Consumerized Work Environment

Nov. 13, 2014
Gartner, Inc.
Gartner’s five digital workplace predictions highlight the major impact that consumerization and engagement trends will have on business, IT and workforce strategies. By 2018 the most transformational digital workplace productivity technologies (personal and group) will be available only in the cloud. If the business can benefit from rapid innovation cycles, begin planning a move to a cloud-based office suite.

Nucleus Research Technology Value Matrix Second Half 2014 ERP

Nov. 1, 2014
Nucleus Research
Enterprise application vendors have continued to invest in making their applications more usable, as buyers expect support for broader user productivity and enablement. With leaders accelerating the pace of releases focused on user interface (UI), mobile, and in-application data to align themselves with Dark Cockpit principles, others have been challenged just to maintain their position.

Gartner Magic Quadrant for Integrated Marketing Management

Oct. 27, 2014
Gartner, Inc.
Integrated marketing management (IMM) represents the marketing strategy, process automation, and technologies required to integrate people, processes, campaigns, channels, resources, and technologies across the marketing ecosystem. Microsoft moved into the Challengers quadrant. Companies seeking a solution that integrates campaign management, marketing resource management, and analytics should review this research.

Magic Quadrant for Corporate Telephony

Oct. 21, 2014
Gartner, Inc.
For the first time, Gartner has positioned Microsoft in the Leaders quadrant in its Magic Quadrant for Corporate Telephony. Gartner writes, “Telephony platforms are migrating to software-based solutions that are tightly integrated within a UC suite.” The report also notes, “Enterprises looking to upgrade legacy systems can use this research to decide whether to stay with an incumbent vendor or consider alternative suppliers.”

Vendor Rating: Microsoft

Oct. 17, 2014
Gartner, Inc.
Microsoft provides software, cloud services and hardware for computing, collaboration and gaming to enterprises and consumers. Microsoft’s transition to a ‘mobile first, cloud first’ strategy under new CEO Satya Nadella aspires to thought leadership commensurate with its strong market position.

Magic Quadrant for Operational Database Management Systems

Oct. 16, 2014
Gartner, Inc.
Gartner recognized Microsoft as a Leader, positioned furthest to the right for vision, in its Magic Quadrant for Operational Database Management Systems. Gartner writes that the operational DBMS market continues to grow “with innovative products and features being delivered by both new and traditional vendors.”

Windows 10 for PCs Will Let Organizations Choose How Often They Update

Oct. 15, 2014
Gartner, Inc.
Microsoft’s next release of Windows will run on PCs, tablets and smartphones; addresses most complaints about Windows 8; and includes many new enterprise features. According to Gartner, IT leaders should start planning their eventual exit from Windows 7 to Windows 10.

Making the Case for Migrating From Windows Server 2003 Before Risks Multiply

Oct. 14, 2014
Gartner, Inc.
IT leaders know that with the end of extended support for Windows Server 2003 in less than a year, it is essential that all services move to supported environments before support lapses. Senior management or business department resistance to the migration may be overcome by a clear risk-based case.

Gartner Magic Quadrant for Enterprise Content Management

Sept. 25, 2014
Gartner, Inc.
For the seventh consecutive year, Gartner positions Microsoft in the Leaders Quadrant in its Magic Quadrant for Enterprise Content Management (ECM). According to Gartner, “The worldwide market for ECM software grew by 8.6% in 2013, to a revenue total of $5.1 billion, which indicates that ECM technologies continue to attract more users and deliver value to enterprises.” To meet the market’s needs, more ECM vendors are offering cloud-based environments, mobile interfaces and social capabilities.

Gartner Magic Quadrant for Social Software in the Workplace, 2014

Sept. 03, 2014
Gartner, Inc.
Gartner positions Microsoft in the Leaders quadrant in its Magic Quadrant for Social Software in the Workplace. Gartner writes, “Business benefits from using social software result from improved communications, the ability to influence behavior, and the opportunity to gain insights into specific activities around which social interaction occurs.” The report states that social software can be used in very purposeful ways to get work done, handle exceptions, and make decisions.

Nucleus Research comments on Microsoft Dynamics CRM 2015

September 2014
Nucleus Research
On September 16, 2014, Microsoft announced Microsoft Dynamics CRM 2015 and updates to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing. In looking at the new capabilities, Nucleus found it could streamline collaboration between marketers and sales people to increase productivity and accountability and reduce administrative overhead.

Microsoft and Make Waves in the IDaaS Pool

Aug. 22, 2014
Gartner, Inc.
Microsoft and have added IDaaS capabilities to their portfolios of platform services. These vendors’ IDaaS offerings may be compelling, particularly for their established customers. PaaS vendors will grow IDaaS market share more rapidly than pure-play IAM vendors.

Magic Quadrant for Unified Communications

Aug. 04, 2014
Gartner, Inc.
Gartner positions Microsoft in the Leaders quadrant in its Magic Quadrant for Unified Communications. Gartner writes “UC offers the ability to significantly improve how individuals, groups and companies interact and perform.” The report identifies five UC characteristics that will impact the success of a product and the satisfaction of users, including the user experience, mobility, interoperability, cloud and hybrid and broad solution appeal.

Gartner 2014 Magic Quadrant for Sales Force Automation

July 15, 2014
Gartner, Inc.
Both Microsoft Dynamics CRM and Microsoft Dynamics CRM Online are placed in the Leaders quadrant of the 2014 Magic Quadrant for Sales Force Automation. Gartner cites integration with the Microsoft stack, usability (including a significantly improved user interface, significant reductions in mouse clicks and the process-centric user interface paradigm) and the broad partner delivery network as strengths for Microsoft and notes Microsoft Dynamics CRM Online’s “very aggressive” pricing as one the primary reasons users will shortlist the product.

The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2014

July 03, 2014
Forrester Research, Inc.
This report evaluates Agile BI vendors and Microsoft was placed in the “Leaders” ripple along with Tibco, SAP, Qlik, Information Builders, SAS, Tableau and MicroStrategy. Microsoft received top scores for the features tech professionals need to enable business user BI self-service and capabilities to provision their own BI applications and data, as well as the effectiveness of its UI and ADV functionality. The report states, “Microsoft elevates its leading Agile BI capabilities to the cloud with Power BI”. Microsoft also received high client feedback scores for its product vision.

Magic Quadrant for x86 Server Virtualization Infrastructure

July 02, 2014
Gartner, Inc.
Gartner positions Microsoft in the Leaders’ Quadrant for the fourth consecutive year, in its Magic Quadrant for x86 Server Virtualization Infrastructure. The x86 server virtualization infrastructure market is defined by organizations that are looking for solutions to virtualize applications from their x86 server hardware or OSs, reducing underutilized server hardware and associated hardware costs, and increasing flexibility in delivering the server capacity that applications need. The x86 server virtualization infrastructure market includes all x86-based workloads (that is, application, Web and database servers; hosted virtual desktops [HVDs]; and file, print and security servers) deployed on standard x86-based physical servers.

The Forrester™ Wave: On-Premises Unified Communications and Collaboration, Q2 2014

June 26, 2014
Forrester Research
Microsoft is placed in the Leaders segment of this Wave, based on current offering and strategy. The report notes, “Microsoft’s single familiar user interface drives rapid adoption and utilization of its solution by information workers. The single integrated package of communications and conferencing capabilities delivered by the Lync client/server infrastructure in a web/XML paradigm makes it easy for developers to customize and build applications to complement Microsoft’s UC&C capabilities with industry- and role-specific capabilities from contact center to enterprise resource planning.”

KuppingerCole Cloud User and Access Management Leadership Compass

June 20, 2014
Security analyst firm KuppingerCole places Microsoft as a leader in all four categories of Cloud User and Access Management, including overall leaders, product leaders, market leaders, and innovation leaders. KuppingerCole writes, “Overall we see Microsoft Azure AD as the offering to beat when it comes to Cloud User and Access Management.”

Case Study: Red Robin Builds An Agile Customer-Centric Culture With Yammer

June 20, 2014
Forrester Research
Forrester Research’s case study examines how Microsoft customer Red Robin employs Yammer, a social collaboration technology, to free the flow of information and knowledge within the company, improving its organizational agility. The report states, “Microsoft’s social technology empowers workers with the freedom to access, share, and use data and information, interact with peers who can help them do their jobs, and move about the physical workspace as needed. Forrester believes these capabilities are essential to business agility.”

Impact of Microsoft Lync on the Enterprise Voice Market – 2014

June 17, 2014
InfoTrack (T3i)
Based on a survey of U.S. enterprise customers (500+ employees), the report finds 95% of the surveyed are currently conducting, plan to conduct or have completed trials of Lync and 89% of those included or will include enterprise voice in the trials. In addition, 79% said they are either currently deploying or planning to deploy Lync with enterprise voice beyond trials.  The number one reason for deploying Lync with enterprise voice was a lower total cost of ownership (including hardware, software, service & support) than legacy PBX-based solutions.

The Forrester Wave: Enterprise Social Platforms, Q2 2014

June 05, 2014
Forrester Research
Microsoft Office 365 + Yammer is a Leader in The Forrester Wave™: Enterprise Social Platforms, Q2 2014 based on current offering and strategy. Forrester analyst Rob Koplowitz notes in the report that “The Leaders all offer very mature and, more importantly, very complete offerings. In addition, each has differentiated in some critical area like integration with a broader portfolio or has provided an established partner marketplace. The end result in each case is a robust core product offering that extends the value through a broader ecosystem.” The report notes that “Office 365 shines when you require a full suite of capabilities in a cloud environment and desire integration and alignment with the broad Microsoft portfolio.”

MarketScope for IT Project and Portfolio Management Software Applications

May 19, 2014
Gartner, Inc.
Gartner rates Microsoft “positive” based on an evaluation of Project Server 2013. The report defines IT Project and Portfolio Management as “a discipline central to helping organizations realize strategy, develop core business capabilities, manage ongoing change and optimize IT project investments.”

Brief: Microsoft Office Crosses The Cloud Rubicon

May 14, 2014
Forrester Research
This report describes how Microsoft is pivoting its Office portfolio to cloud-first deployment and delivery and how it is positioning itself to help businesses become more agile and responsive to customer needs. The report describes new Office 365 capabilities that were the focus of the 2014 SharePoint Conference, as well as points to the recent release of Office on the iPad as further evidence of the cloud pivot.

Gartner 2014 Magic Quadrant for the CRM Customer Engagement Center

April 24, 2014
Gartner, Inc.
Microsoft Dynamics CRM is placed in the Leaders Quadrant of the 2014 Magic Quadrant for the CRM Customer Engagement Center based on its completeness of vision and ability to execute.

Microsoft Dynamics and Mobile Enterprise Applications

April 08, 2014
This IDC Insight discusses the opportunity for mobile enterprise applications to change more than just the way employees submit expense reports, check schedules, and access reports. While these high-volume transactions are important, mobilizing complex business processes, often performed by “blue collar” and service employees, may be more likely to have an impact on direct revenue and dramatically increase business process efficiency. At the Microsoft Dynamics Convergence 2014 in Atlanta, March 4–7, some of these complex and high-value mobile applications were demonstrated.

The Forrester Wave(tm): Customer Service Solutions For Enterprise Organizations, Q2 2014

April 07, 2014
Forrester Research
Customer Service is the Cornerstone of a Great Customer Experience. However, delivering good service is difficult. Nearly 70% of US consumers reported an unsatisfactory service interaction during the past 12 months. Organizations must navigate rapidly changing customer expectations and look for vendor solutions that enable the business capabilities necessary to deliver differentiated experiences.

The Forrester Wave(tm): Customer Service Solutions For Small And Midsize Teams, Q2 2014

April 07, 2014
Forrester Research
The customer service needs for a business-to-business (B2B) company are not the same as the needs for a B2C company. Likewise the needs of a phone customer service agent are not the same as that of a customer service agent supporting digital or social channels. As you refine your vendor selection, carefully evaluate the criteria in this evaluation to pick a solution that is right for your needs.

Innovative Consumer Technology Brands Win The Battle For Mindshare

Jan. 06, 2014
Forrester Research
This report analyzes Forrester’s new TRUE brand compass data to determine which consumer technology brands are positioned to win the battle for mindshare and which aspects of a TRUE brand — being trusted, remarkable, unmistakable, and essential (TRUE) — drive that leadership. Microsoft was the only brand to achieve “trailblazer” status in consumer technology by delivering on key trust drivers such as having products and offerings that meet the needs of consumers, and providing a consistent shopping experience every time.


MarketScope for Enterprise Business Process Analysis

Nov. 21, 2013
Gartner, Inc.
Gartner rates Microsoft “positive” based on an evaluation of Visio. The report defines enterprise business process analysis (EBPA) as “the discipline of business modeling aimed at transforming and improving business performance, with an emphasis on cross-viewpoint, cross-functional analysis and strategic and operational process-related decision support.”

Microsoft Announces Dynamics NAV 2013 R2 (.pdf file, 102 kb)

Sept. 01, 2013
Nucleus Research
Microsoft announced planned availability for the next release of Dynamics NAV, 2013 R2, for October 2013. Integration between Dynamics NAV, Office 365, and SharePoint will make it easier for users to work without disruption and drive greater productivity. Microsoft also announced more cloud deployment options and management capabilities. Between now and October, Microsoft’s guidance on which cloud options make the most sense for whom would help both partners and customers.

Nucleus Research CRM Technology Value Matrix for H2 2013 (.pdf file, 256 kb)

Sept. 01, 2013
Nucleus Research
Nucleus Research has positioned Microsoft Dynamics CRM in the Leaders Quadrant of the Nucleus Research CRM Technology Value Matrix for H2 2013 based on its usability and functionality.

Impact of Microsoft Lync on the Enterprise Voice Market – 2013 (.pdf file, 2 mb)

July 10, 2013
InfoTrack (T3i)
This report compares survey results of IT & Business leaders involved with Microsoft Lync between this year and last. The report found only 7% of Enterprises surveyed had “no plans” to deploy Microsoft Lync for Enterprise voice, compared to 21% one year ago. 76% of surveyed enterprises stated their Microsoft Lync trials include Enterprise Voice. More than half of enterprises surveyed had either begun to deploy Lync EV or planned to do so. Finally, one quarter of enterprises surveyed listed Microsoft as their preferred vendor for IP-PBXs.

Microsoft Office 365 Finally Breaks Free From its On Premises Legacy

April 27, 2013
Gartner, Inc.
In February 2013, Microsoft moved its Office 365 cloud platform from the 2010 wave of Office products to the 2013 wave, initiating a different release cycle for cloud and on-premises versions. In this report, Gartner examines the implications for IT leaders and the future of Office 365.

The Forrester Wave™: Point Of Service, Q2 2012 (.pdf file, 367 kb)

Feb. 07, 2013
Forrester Research, Inc.
Forrester Research positioned Microsoft Dynamics for Retail as a Leader in The Forrester Wave: Point Of Service, Q2 2012. Forrester Research evaluated 11 significant solution providers offering point of service solutions. This report details their findings on how each vendor measures up and plots where they stand in relation to each other to help application development and delivery (AD&D) professionals select the right solution for their needs in implementing large-scale point-of-service systems.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.