In the last few years, Asia Pacific has witnessed an unprecedented boom in air travel due to the continued growth in Asian economies, a large, emerging middle class combined with the growth of the budget airlines means, more people are travelling than ever before.
Despite growth opportunities, many aviation players are facing tough challenges in their operating environment. Some of these key challenges include: surging fuel costs, heightened competition especially from low-cost carriers, cost of infrastructure construction, cost of recruiting and training people.
Microsoft is participating at the Singapore Airshow (11 to 14 Feb) for the first time, recognizing the pivotal role that the technology plays, from changing the way flight crews manage their work, the way pilots access information, the way customers experience service on-board, right down to how the airlines generate insights from their customers and business.
At the Singapore Airshow, Microsoft and its partners showcased innovations that have helped airlines use mobile devices, cloud computing and customized apps to address costs, increase productivity and customer loyalty.
Some of these innovations include using Windows tablets to replace hefty flight bags for pilots. Windows devices today are also used to improve customer service for flight attendants, and even overhaul in-flight entertainment experience and services for passengers.
Click on the infographic for a visual look at how Microsoft and its partners are working with airlines globally and in Asia Pacific.
Here are several moments captured at Microsoft’s booth during the biannual aviation event in Singapore:
Feel free to visit the Microsoft booth at E63 at the Singapore Airshow from 11 to 14 Feb 2014!