Microsoft announces new marketing leadership for Asia Pacific

SINGAPORE, April 23, 2014 – Microsoft today announced two new leaders to its regional marketing team – Justin Spelhaug has been appointed the new APAC Marketing & Operations (M&O) Leader, while Corinne Monty is the new Central Marketing Organization (CMO) Director for the region.

As the APAC M&O Leader, Justin will lead all marketing activities and operations for Microsoft across Asia-Pacific. He will execute the company’s renewed vision across the region, with a focus on delivering “mobile first, cloud first” solutions, through Microsoft’s unmatched breadth of devices and services for both consumers and businesses. Corinne will report directly to Justin and be responsible for marketing communications strategy and execution in Asia Pacific, as well as driving marketing innovation and operational excellence.

Commenting on the new appointments, Alvaro Celis, Vice President of Microsoft Asia Pacific, said, “I am delighted that Justin and Corinne have agreed to lead Microsoft’s efforts in capturing the hearts and minds of consumers and businesses across the region. Both of them possess a deep understanding of our business and industry, a strong drive to operations excellence and a passion for marketing that really connects with people.”

“I’m excited to come back to Asia Pacific to lead M&O. For me, the region is special in so many ways both professionally and personally. From a business perspective the tremendous mobile and cloud growth opportunities, the diversity of the geographies and cultures, and the impact that we can truly make on the lives of 800 million people are all reasons why I’m excited and totally committed to this new role,” said Justin.

A Microsoft veteran of 16 years, Justin was most recently the General Manager of the Operations Service Group, where he led a team charged with defining new operating models, capabilities and managing launch processes across all of Microsoft’s products and services, including Office 365, Azure and Surface.

Prior to that role, Justin was the Senior Director of Business Development and Strategy in Microsoft’s Start-up Business Group where he helped to launch multiple start-ups and delivered low-cost computing solutions to emerging markets. He has also held leadership roles in Asia as Senior Director of Marketing & Operations for Asia Pacific and as a business development leader.

Corinne joins Microsoft Asia Pacific from the Global Marketing Operations organization, where she led the Sales & Marketing Service Centers. She has more than 20 years of experience at Microsoft with positions across multiple marketing disciplines.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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