SINGAPORE, Aug 28, 2014 – Microsoft Corp. on Thursday announced retail availability of Surface Pro 3 across nine markets in Asia, including Australia, China, Hong Kong, Korea, Malaysia, New Zealand, Singapore, Thailand and Taiwan. The latest in the Surface lineup, Surface Pro 3 is a lightweight tablet that delivers the power and performance of a laptop. Customers in Asia Pacific can buy any of the Surface Pro 3 Intel® Core™ i3, i5 or i7 models at MicrosoftStore.com, select retailers and authorized commercial resellers.
Surface Pro 3 arrives as consumers are increasingly looking for more powerful devices to be more productive at work and leisure. In a recently commissioned survey of 2,900 working professionals in eight markets across Asia Pacific, 50% of respondents in the region said that they are no longer desk-bound at work. In addition, 79% of working professionals in Asia Pacific own three or more types of devices, and 41% of respondents carry both their tablet and laptop with them at all times.
In a world where true convergence of digital work and life have become pervasive, consumers are increasingly turning to hybrid or laptop devices to meet their needs. In some work scenarios like presentations or communications a tablet is being used as well. However, 43% of respondents felt that they would get the best experience for both work and play from a hybrid or laptop than a standalone tablet. The top three frustrations about a table listed are lack of processing power, inability to use a mouse and lack of applications.
“Our research is clear: people want just one device that does everything,” said Alvaro Celis, Vice President, Microsoft Asia Pacific “The next era of personal computing is not just about tablets and smartphones, it’s also about powerful devices that harmonize our digital work and digital life. Our vision is that Surface Pro 3 is the tablet that can replace your laptop — packing all the performance and utility of a fully powered laptop into a thin, light and beautifully designed tablet. You’ll love being able to carry one device for your next class, workday or weekend getaway knowing you have all the power you need and the convenience you want.”
In fact, 30% of respondents chose a hybrid as their preferred device for their next purchase, which was tied in first place with tablet devices (30%) followed closely by laptops (27%).
Continued Celis: “Considering that hybrids are a fairly new category of devices, it is great to see it gaining preference as a better way to harmonize the digital work and life needs of working professionals, students and creators”.
Surface Pro 3 – the sleek and premium tablet that enables work-life convergence
Surface Pro 3 is ideal for consumers who wants to streamline their lifestyles and get stuff done, not just mobile professionals, but also students and people in business environments who need high levels of corporate access, data security and central manageability.
Some of the key features of Surface Pro 3 include:
- A 12-inch full high-definition (HD) display that is 30 percent thinner than the 11-inch MacBook Air and 32 percent thinner than Surface Pro 2 at just 0.91 cm and approximately 800 grams.
- Fourth-generation Intel® Core™ processor options, amazing click-in keyboards and a multiposition kickstand take Surface Pro 3 from movie mode to working mode and all the way to writing mode.
- Because Surface Pro 3 runs Windows 8.1 Pro, people can use the desktop software they rely on, such as Microsoft Office, while multitasking with side-by-side windows.
- Surface Pro 3 delivers the best writing and drawing experience with Surface Pen. With just a click of the pen, Surface launches a fresh page in OneNote, so you can capture your thoughts immediately.
- Get big-screen entertainment anywhere with a larger, full HD screen; built-in kickstand; great speakers with Dolby® Audio enhanced sound; and up to nine hours of Web-browsing battery life.
New Surface accessories, such as the improved Surface Pro Type Cover, take Surface Pro 3 from tablet to laptop in a snap. The new premium Surface Pen with pressure sensitivity enables a more natural writing experience, while a full-size USB 3.0 port, microSD card reader and Mini DisplayPort allow for quick file transfers and easy connections to a range of peripherals. Coupled with additional optional accessories, including a new Docking Station for Surface Pro 3 and a Surface Ethernet Adapter, Surface Pro 3 has all the features and capabilities of a complete laptop.
“The sleek design of the Surface Pro 3 unlocks the full potential of Windows with the 4th generation Intel® Core™ processor. Business users and consumers will both love the great performance and battery life that these systems offer,” said Gregory Bryant, Vice President and General Manager, Intel Asia-Pacific and Japan.
Surface Pro 3 for business
With the introduction of Surface Pro 3, Microsoft’s commitment to business has never been stronger. The versatile features of Surface Pro 3 allow commercial customers to deploy a laptop replacement that delivers the power, manageability and security they need to conduct business with confidence.
Globally, companies such as Mandarin Oriental, BMW Group, The Coca-Cola Company and LVMH – Moët Hennessy Louis Vuitton have already committed to purchasing and deploying the device inside their organizations.
In Asia Pacific, leading organizations such as Coca-Cola Amatil in Australia, Sentosa Development Corp in Singapore and Lotte Shopping in Korea are just a few of the commercial customers who are planning to adopt Surface Pro 3.
“Surface Pro 3 is a truly innovative device that will replace both a tablet and a powerful laptop,” said Mario Mueller, vice president, IT infrastructure, BMW Group.
To support its commercial customers, Microsoft has appointed close to 50 partners in Asia Pacific who are ready to offer Surface Pro 3 from today.
Starting on 28 August 2014, Surface Pro 3 is available in these 28 markets around the world: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, Luxembourg, Malaysia, the Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Kingdom and the United States.
For more information on Surface, visit surface.com. For more information on device specs and accessories, please visit the Microsoft News Center here and here.
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Some information relates to a pre-release product, which may be substantially modified before it is commercially released. Microsoft makes no warranties, express or implied, with respect to the information provided here.
For more press materials of Surface Pro 3, including high resolution photos and broadcast B-rolls, visit Surface Newsroom at https://news.microsoft.com/presskits/surface/.
Tags: Asia, Australia, Digital Life, Digital Work, Enterprise, Malaysia, New Zealand, Singapore, Small and Medium-sized Business (SMB), South Korea, Surface, Thailand