Enter the responsive organizations
To reap the full benefit of social technologies, organizations must transform their structures, processes, and cultures: they will need to become more open and nonhierarchical and to create a culture of trust. Ultimately, the power of social technologies hinges on the full and enthusiastic participation of employees who are not afraid to share their thoughts – and trust that their contributions will be respected. Creating these conditions will be far more challenging than implementing the technologies themselves.
