Azure solution matches media with message in moments

The flexibility and power of Microsoft Azure is helping change the way advertisers can reach consumers.

In Australia and across Asia, it is delivering the essential backbone technology for Trade Dragon – a world-first fully automated independent advertising marketplace.

Instead of relying on intermediaries to broker media inventory – for print, TV, radio, outdoor, websites and apps – Trade Dragon handles everything automatically. And, it does that globally and in a matter of minutes without sacrificing control.

Advertising buyers and sellers can transact guaranteed inventory in real time and on one platform. Trade Dragon takes the next step into automation, with all media channels being compliant. This strips out costs associated with intermediaries and cuts delays.

Media houses across Australia and Asia are among the first organizations loading their inventories into Trade Dragon so that clients can make use of the automated service.

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