Experience Center Asia: Showcasing the new future of work, today

Microsoft Experience Center, Asia

By Ralph Haupter, President, Microsoft Asia. This article was originally posted on LinkedIn.

Ralph-Haupter-2“Our industry does not respect tradition – it only respects innovation.” So says our CEO, Satya Nadella.

In that spirit, today we launch our first-ever global Experience Center in Singapore.

Here is where we will help bring to life the best ideas from the region, envisioning and co-creating the future with our customers and partners.

The Experience Center celebrates innovation and underscores our mission to empower every person and organization on the planet to achieve more.

Walking the New Road Together

Everywhere you look, industries in Asia are undergoing massive digital transformation, as traditional banks, retail, manufacturing and other enterprises are being forced to reinvent their business models and become intelligent organizations.

Digital transformation is a journey, and we want to walk this path together with our customers and partners in Asia Pacific.

That’s why we have opened the Experience Center, to allow them to harness inspiration and learn from leading organizations worldwide how data, cloud, AI and IoT technologies are transforming their businesses.

Experiencing the Future Firsthand

The immersive demonstrations of customer implementations featured at the Experience Center take visitors on a specially tailored journey of how organizations are tapping technology to innovate and transform their operations, no matter what industry they are in.

We know that the future of manufacturing is all about new levels of intelligence with intelligent supply chains, predictive maintenance and simulation.  At the Experience Center, this concept is reinforced through the demonstration of  Toyota Material Handling Europe.

The company realizes its vision for the factory of the future by leveraging autonomous pallet drones to recognize patterns, automate processes and learn the flow on the plant floor. This will enable them to drastically reduce disruptions to warehouse operations, one of the key roadblocks to deploying autonomous systems.

A man holds an orange at a supermarket.
Superrmarket chain Kroger uses AI and analytics to improve grocery shopping.

Going beyond manufacturing, here, the retailers can learn how leading supermarket chain Kroger’s is using AI and analytics to improve the grocery experience for consumers.

Today, advanced technologies like AI and IoT are changing traditional industries like farming. At the Microsoft Experience Center visitors can discover how Microsoft and FarmBeats are using data sensors in the soil and drones above it to farm smarter and more efficiently.

A man with model farm animals in front of a PC screen.
Learning more about how FarmBeats is changing agriculture.

Microsoft’s Experience Center also showcases in-use cases that you might otherwise never experience directly. For instance, to feel the excitement of being part of Formula One (F1) engineering team, our F1 demo can show you how more than 200 sensors collect over 50 billion data points to help the technical staff improve aerodynamics, performance and handling.

The Experience Center, however, offers more than just sharing models of what has already been implemented. In our fully equipped Innovation Factory, together with partners and customers, we collaborate on new approaches and solutions through ideation, strategy sessions and hackathons.

Microsoft Experience Center - F1
Formula One racing is evolving with the help of data and AI.

Building Trust

All of this innovation can only work if it’s built on a solid foundation of trust. As we all know, cyberthreats are an ever-looming challenge for businesses. Cloud platforms and AI need to be secure yet accessible to enable growth and transformation, because if technology can’t be trusted, it won’t be adopted.

We take the responsibility of offering a safe, secure experience to our customers very seriously and that’s why we spend more than US$1 billion a year on security.

Our Cybersecurity Center (CSC), boasts of a dedicated cybercrime prevention team that leverages intelligence and big data forensics to help regional customers, partners and law enforcement agencies to neutralize cyberthreats and create a safer Internet ecosystem in the region.

Sustainable Collaboration

The way we live and breathe innovation must also be done in a sustainable manner. It begins with our own home at Frasers Tower, where the Experience Center is located. We’ve created a Digital Twin of our office – a virtual copy which leverages 900 sensors and 179 Bluetooth beacons for data collection and AI modeling.

READ more about the new Experience Center Asia 

The data collected then enables visualization and management of the office, including reducing power consumption, optimizing meeting room utilization and regulating room temperatures and CO2 levels. With the data on Azure IoT, we make smarter decisions by better understanding and optimizing the use of energy and shared spaces.

In fact, shared spaces are just a small feature of a highly collaborative, inclusive and accessible environment we have built here. We designed our home around our people, combining physical and digital worlds for a culture of technology, innovation and inclusivity.

Microsoft Experience Center - Innovation Factory
The Innovation Factory is an exciting resource hub at the Experience Center, Asia.

We use Microsoft Teams for everything we do – from file sharing to calls, saving time and improving productivity. Our meeting rooms are equipped with digital, touch-screen whiteboards running on Surface to make it easier to present, share and capture discussions for the entire team, whether they are physically present or not.

READ more from our customers and partners at innovationASIA 

We have also provisioned for space to support more personal aspects of people’s lives – from nursing rooms, accessible kitchenettes, gender neutral toilets and Community Spaces for anything from yoga to sports and movie nights. We’re always trying to ensure we walk the talk.

Open Invitation

There’s no better way for us to stay continually focused on pioneering ways of working than by living and experiencing it ourselves every day. Our Experience Center brings together technology, innovation, cultural diversity and inclusion in a way we have never done before in Asia Pacific. We’re excited to be able to share, reimagine and co-create new ways to transform and grow. We look forward to welcoming more organizations to our new space so we can create the future together.

Microsoft Experience Center - Drone
Drone technology delivers new possibilities across many sectors.


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