On the daily commute on the train to work, an executive takes out his mobile phone to catch up on e-mails and the latest news. Meanwhile, his kids are in school taking selfies with their friends and sharing it over social media. These are commonplace scenes that reflect an increasingly hyper-connected world, and one that’s particularly booming in Asia.
The region is home to 1.27 billion Internet users, that’s more than the combined total of 1.05 billion users in the Americas and Europe. It comes as little surprise that Asia is where you can find the world’s fastest-growing Internet population, the Philippines, which has risen 530 percent over the past five years. Asia is also where we have the most active Twitter city (Jakarta, followed closely by Tokyo) and the most Facebook users (Bangkok, followed by Jakarta).
With so much potential, it’s no wonder many of the world’s top businesses want to be part of the action. The region houses the headquarters of over one-third of the world’s top 2,000 companies. This has contributed to making Asia the largest regional e-commerce market out there.
Nowhere else can you find the concept of a mobile-first, cloud-first world more evident than in Asia. Consumers here are more connected, more informed, and hungrier to adopt new devices and solutions that will help them to achieve their business and personal goals.
As the productivity and platform company for the mobile-first, cloud-first world, Microsoft’s mission is to empower every person and every organization on the planet to achieve more. To do so, we aim to create more personal computing for everyone, reinvent productivity and business processes and lastly, build the intelligent cloud where data and services reside. We strongly believe that our mission is closely aligned to the ambitions of nations, businesses and people in Asia.